[coffeebreak]
_design strategy_brand identity
_ux
_visual design
_photography
_videography
OzU Brew Academy’s Coffee Break is an anual event where professionals from the coffee industry meet college students and as a community celebrate brewing hobby. The event includes games, coffee stands, workshops, concerts and talks. The name is derived from commonly used phrase that indicates breaks between the sessions on events, suggesting that the event is break from finals stress and a place to relax and fun in between the exams. With 400+ participants, [coffeebreak] proves to be valuable even in the busy exam weeks.
For this year’s [coffeebreak], we wanted to add some spice to the poster and announcement. We wanted to show how important and valuable the event is to our club. So, we have decided to hand paint each and every poster with spray paint. We have created a stencil of the design, using laser cutter. The process was a very long and hard, since we’ve had a lot of thin logos.
Our choice of paper was tracing paper, to help with the effect. Furthermore, paper helped us on communicating the difference of the design, it increased DIY feeling, and also on some surfaces created an illusion of graffiti on the actual walls.
To spice it even more, each and every one of the posters had NFC, leading the viewer to the ozubrewacademy.com.
BTS:
We had a lot of outside participation, so we needed a website for reliablitiy and introduction purposes. We aimed for a consistent design language and information and useful information about the event.
To enhance the experience at the event, we have designed a card system where everyone could gain stamps from each category of stands at the event. With the stamps, you win materials such as stickers, cupholders, discounts and our own cold brews.
The stamps were produced by us too. We have 3D printed some handles and laser cut the BREW letters and our symbols on wood, bought a ink holder and used it in the event.
Logomark:
Fahriye Begüm Göknar
Deniz Bingül
Hakkı Kutluhan Yücel
Illustrations:
Deniz Bingül
Ahmet Ünal
Graphic Appliance:
Hakkı Kutluhan Yücel
Photograpy/Videography:
Hakkı Kutluhan Yücel
Haluk Doğa Uysal